LO2 - Treatment

 Summary of brief:

The brief is to remake an ident cycle for a channel of your choice. The ident that will be rebranded is for a company called ‘Freeview’. The campaign should consist of one 60 second ident or two 30 second idents. The ident will need to be clear which corelates to the channel, the content of the channel and the audience. There should be initials ideas for the ident you are going rebrand, there should be a planning documentation which I will have to make which includes legal and ethical issues. After this feedback from the audience should be gathered for your offline edit to produce the ident cycle, I have chosen, to complete the project I need to reflect on how the final products have developed from the original idea. I have interpreted this brief by noticing the keywords and understanding the tasks that I have been set from the brief, I understood this by reading it a couple of times and did research on audio visuals and TV idents. I have also interpreted the brief by understanding what each task is telling me to do and what has to get done for example I have to rebrand a TV ident, get feedback from my offline edit, then reflect and evaluate how my rebranded version of the ident has changed from the original TV ident that I chose.

Purpose:

The purpose of my ident is to ensure the audience get the right message and understanding when noticing the correlation of my ident to the channel and the channel name. For example, my ident includes cereal this corelates to BBC One as the channel includes news in the early morning and as my rebranded ident includes breakfast it relates to the morning news that comes in the early morning on BBC One.

Synopsis of ident(s):

The synopsis of my idea is that I will have two 30 second idents. The first ident will consist of a family sitting around a circular table in the morning in the kitchen with bowls in front of them as well as a cereal box and milk. The family will be talking with each other and one of them will get the cereal and pour it into their bowl from a height, the cereal will be cheerio’s and as it is being poured, I will zoom into one of the cheerio’s falling from the box and showcase the name when I have zoomed in to a certain level of the cheerio so that it is still in frame with the BBC One channel written inside the cheerio circle and after there will be a voice over talking about the news coming on next up. My second ident will consist of a similar idea. In this ident I will have a person in the kitchen and frying an egg  and the egg from a normal height from the pan and as it is being dropped into the pan, I will film it falling into the pan. I will turn my camera down to the pan to form a top view of the pan and I will make the yolk break and I will edit the channels name after the yolk is broken on the circle of the egg and to end this ident off, I will have a voice over saying the BBC morning news is up next.

Target audience:

My audience will be young adults - elderly adults around the age of 20+. This is because this age group tend to watch the news more in the early mornings on the way to work more than younger kids would. These two 30 second idents will appeal to the audience as they may like the idea of the egg being fried to represent the morning time of day as on BBC the news comes  on at around 6/7am until around 12pm. The audience also may like the cereal ident too as it also indicates the time of day, which is morning for the morning news on BBC, perhaps they may like the creativity of the idents or the correlation of the ident to the time of day.

Medium:

The medium that I will be using is audio visual promos. 

Running time for idents:

The running time for my first ident is in the early morning as this is when the BBC One news come on. For my second ident the running time is also in the morning to corelate to the BBC One news.