I have chosen BBC One ident to rebrand. This TV ident, ' Coloured Capes' was published in 2009. This TV ident was first broadcasted in 2008. The ident is a part of the BBC One 'Circles' campaign from 2006-2016 and was one of the on-screen channel identities for BBC One. The initial idea for the BBC One 'Circles' campaign was to have a film sequence of, plants, animals, people that ended in a circle representing the one for the BBC One channel to correlate its ident to the name of the channel and the logo of the channel as well. 'Capes' was filmed in many West London locations. There were 81 cyclists doing the 4-way spiral wearing the bright colours rain capes. In the ident when forming the spiral, it was filmed from above to show the audience the representation of the circle as well as the cyclists wearing different coloured rain capes to create a rainbow effect. This BBC One ident has a variety of past adverts before this current ident which I have se...
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