Unit 15 - Audio Visual Promos

 Tuesday - Legal and ethical grids  Wednesday - filming ident one  Thursday - Filming ident 2

 

 Ident one: Ident Two:

 

 

 

 

 

 

 Ident One:  Ident Two: 

 Ident One: Ident Two:

 Summary of brief: The brief is to remake an ident cycle for a channel of your choice. The ident that will be rebranded is for a company called ‘Freeview’. The campaign should consist of one 60 second ident or two 30 second idents. The ident will need to be clear which corelates to the channel, the content of the channel and the audience. There should be initials ideas for the ident you are going rebrand, there should be a planning documentation which I will have to make which includes legal and ethical issues. After this feedback from the audience should be gathered for your offline edit to produce the ident cycle, I have chosen, to complete the project I need to reflect on how the final products have developed from the original idea. I have interpreted this brief by noticing the keywords and understanding the tasks that I have been set from the brief, I understood this by reading it a couple of times and did research on audio visuals and TV idents. I have also interpreted the brief b

 

 One convention of a TV ident is to have the channels name displayed within the ident. The ident I have chosen which is BBC One showcases their channels name in each ident at the end with a circle formed at the end of each ident which they use to display their channel name as the circle contributes to the coloration of the letter 'O' in BBC One. By having the channels name displayed it allows the audience to go to the channel to watch the show they heard on the ident as they may have been intrigued to watch it. In the idents the use of voice overs is used in all of them, this allows the audience to listen to what shows are on next at specific dates and times through the voice over being played on top of all the action that is going on in the ident to inform the audience what is available to watch. Idents are also usually really short, this is so the audience can quickly watch the ident as it is quick, short and snappy for them to remember what has been said in the ident and the

 I have chosen BBC One ident to rebrand. This TV ident, ' Coloured Capes' was published in 2009. This TV ident was first broadcasted in 2008. The ident is a part of the BBC One 'Circles' campaign from 2006-2016 and was one of the on-screen channel identities for BBC One. The initial idea for the BBC One 'Circles' campaign was to have a film sequence of, plants, animals, people that ended in a circle representing the one for the BBC One channel to correlate its ident to the name of the channel and the logo of the channel as well. 'Capes' was filmed in many West London locations. There were 81 cyclists doing the 4-way spiral wearing the bright colours rain capes. In the ident when forming the spiral, it was filmed from above to show the audience the representation of the circle as well as the cyclists wearing different coloured rain capes to create a rainbow effect.  This BBC One ident has a variety of past adverts before this current ident which I have se